What are stores that purchase goods from wholesalers and sell to customers called?

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Stores that purchase goods from wholesalers and sell them directly to customers are known as retailers. Retailers act as intermediaries in the distribution chain, providing consumers access to a variety of products purchased in bulk from wholesalers. They typically focus on marketing these goods to individual consumers through physical locations, online platforms, or a combination of both.

This role is crucial in the supply chain as retailers provide the final link between producers and end-users, selecting inventory based on customer demand, trends, and preferences. In contrast, manufacturers are the entities that create products, wholesalers buy large quantities from manufacturers to sell in smaller quantities, and distributors facilitate the logistics of getting products from manufacturers to retailers or directly to consumers. Thus, retailers play an essential part in making products available to the public.